Women constitute 50% of the U.S. college-educated workforce, but only 25% of the STEM workforce.
Research shows that girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes.
She Can STEM showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. The Ad Council has partnered with top talent including Karlie Kloss, Karina Garcia and the GEM Sisters, and the non-profit Kode With Klossy to give girls the inspiration they need and show them that if “She Can STEM. So Can You.”