The Ad Council’s Creators for Good Presents

SHE CAN STEM Summit

October 11, 2019 | 2PM – 6:30PM | Neuehouse HOLLYWOOD

6121 Sunset Blvd, Los Angeles, CA, 90028

R S V P

The Ad Council’s Creators for Good Presents

SHE CAN STEM Summit

October 11, 2019 | 2PM – 6:30PM

Neuehouse HOLLYWOOD

6121 Sunset Blvd

Los Angeles, CA, 90028

R S V P

We invite you to our second annual Creators Summit, Using Your Voice for Social Change: Empowering Girls in STEM.

Our world is changing faster than ever, and it’s never been more important for girls to participate in STEM. In partnership with TigerBeat, GoldieBlox and Kode with Klossy, we hope to inspire talent and entertainment executives about the importance of encouraging girls and creating female STEM role models. We’ll be facilitating a discussion on how talent can leverage their platforms to authentically discuss this important message with their audience.

We hope to see you there! Please email lrenzina@adcouncil.org with any questions.

IN PARTNERSHIP WITH

Bustle Logo

Lina Renzina
Talent Partnerships
The Ad Council

2:00 / welcome

The Ad Council will open the event and discuss the history of social good communications and work with the creator community to impact social and cultural change. The Ad Council will introduce our She Can STEM campaign and the importance of working together to create brand ambassadors who are passionate about celebrating and engaging girls in STEM.

2:00 / Welcome

The Ad Council will open the event and discuss the history of social good communications and work with the creator community to impact social and cultural change. The Ad Council will introduce our She Can STEM campaign and the importance of working together to create brand ambassadors who are passionate about celebrating and engaging girls in STEM.

Lina Renzina
Talent Partnerships
The Ad Council

2:30 / She Can STEM. So Can You!

Your audience hangs on every word. They listen to you, they trust you and they look to you as a role model – so how do you encourage them to explore their passions and follow their STEM dreams? How do you use your digital platform to help keep girls interested, excited and confident about pursuing their interests in STEM? This panel will focus on how we talk about STEM with younger girls in an inclusive, inspiring and empowering way.

Ali Booth
Moderator
Editorial Director
TigerBeat

Daniella Perkins
Panelist
“Ciara” on Knight Squad

Mari Takahashi 
Panelist 
“Atomic Mari”, Founder & Host of SMOSH Games

Olivia Rodrigo 
Panelist 
“Nini” on High School Musical: The Musical: The Series 

2:30 / SHE CAN STEM. SO CAN YOU!

Your audience hangs on every word. They listen to you, they trust you and they look to you as a role model – so how do you encourage them to explore their passions and follow their STEM dreams? How do you use your digital platform to help keep girls interested, excited and confident about pursuing their interests in STEM? This panel will focus on how we talk about STEM with younger girls in an inclusive, inspiring and empowering way.

Ali Booth 
Executive Content Editor
TigerBeat

Daniella Perkins
Panelist
“Ciara” on Knight Squad

Mari Takahashi 
Panelist 
“Atomic Mari”, Founder & Host of SMOSH Games

Olivia Rodrigo 
Panelist 
“Nini” on High School Musical: The Musical: The Series 

Tenaya Britton
Moderator
Head of Marketing for Diversity & Inclusion Recruitment and Leadership & Talent Development, Bloomberg

Dr. Dijanna Figueroa
Panelist
Marine Biologist and Educator

3:30 / Girl in STEM: The Next Generation

Approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in girls’ participation in STEM. This panel, featuring women who are ruling the STEM world, will dive into being a woman in a STEM field, the importance of keeping girls engaged in STEM, and ultimately, how we can work together to inspire the next generation of women in STEM.

Saritta Hines 
Panelist 
Founder of TrustaBit 

Dr. Mitu Khandaker
Panelist 
CEO of Glow Up Games, Assistant Prof. NYU Game Center

3:30 / GIRL IN STEM: THE NEXT GENERATION

Approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in girls’ participation in STEM. This panel, featuring women who are ruling the STEM world, will dive into being a woman in a STEM field, the importance of keeping girls engaged in STEM, and ultimately, how we can work together to inspire the next generation of women in STEM.

Tenaya Britton
Moderator
Head of Marketing for Diversity & Inclusion Recruitment and Leadership & Talent Development, Bloomberg

Dr. Dijanna Figueroa
Panelist
Marine Biologist and Educator

Saritta Hines 
Panelist 
Founder of TrustaBit 

Dr. Mitu Khandaker
Panelist 
CEO of Glow Up Games, Assistant Prof. NYU Game Center

4:15 / SLIME with THE gem sisters

Join the GEM Sisters and Penny Tovar in a guided experiment to make your own slime!

Penny Tovar
Moderator
Internet Personality and Registered Nurse

GEM Sisters

Giselle Lomelino, Evangeline Lomelino & Mercedes Lomelino

5 – 6 / Mocktail Reception

Join us after the panels for mocktails and light bites.

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About the campaign

Women constitute 50% of the U.S. college-educated workforce, but only 25% of the STEM workforce.


Research shows that girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes.


She Can STEM showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. The Ad Council has partnered with top talent including Karlie Kloss, Karina Garcia and the GEM Sisters, and the non-profit Kode With Klossy to give girls the inspiration they need and show them that if “She Can STEM. So Can You.”